Renault highlights rare-earth-free electric motor strategy as most EVs still rely on permanent magnets

Renault says it has been mass-producing EESM electric motors without rare earths since the early 2010s, starting with models like Kangoo Z.E and Zoe. The company contrasts its approach with the broader EV market, where about 90% of electric cars use permanent-magnet motors containing rare earth materials.

Renault’s rare-earth-free motor focus could become more strategically important as automakers seek to reduce supply-chain exposure and material costs. The push also reflects a broader trend toward resource diversification in EV powertrains, especially as governments and manufacturers scrutinize dependence on critical minerals.