Apple is using AI to fix Safari’s extension problem

Apple is testing a way for Safari users to create browser extensions by describing what they want in natural language. In a demo, Apple Intelligence generated a recipe-saving extension from a short prompt, aiming to offset Safari’s smaller extension catalog.

This could reduce friction for casual users and developers, but quality, security, and App Store review policies will determine whether it scales. If successful, AI-assisted customization may become a key differentiator for browsers as they compete beyond speed and privacy.