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Google is letting social media stars customize their search result page

·The Verge
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Google is letting social media stars customize their search result page

Geek Haus editorial team · Sources and editorial policy

EDITOR BRIEF

Google is rolling out dedicated Search profiles for large US creators and publishers, letting them highlight videos, articles, websites, and other online profiles. Eligibility is limited to adults with big followings, such as 100,000 subscribers on YouTube or 300,000 followers on TikTok.

COMMENTARY

The move turns Search into more of a creator identity hub, giving high-profile figures more control over how they appear in Google results. It also reflects Google’s effort to keep influential personalities and publishers engaged as social platforms and AI-driven discovery compete for attention.

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Discussion

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