Google is letting social media stars customize their search result page

Google is rolling out dedicated Search profiles for large US creators and publishers, letting them highlight videos, articles, websites, and other online profiles. Eligibility is limited to adults with big followings, such as 100,000 subscribers on YouTube or 300,000 followers on TikTok.

The move turns Search into more of a creator identity hub, giving high-profile figures more control over how they appear in Google results. It also reflects Google’s effort to keep influential personalities and publishers engaged as social platforms and AI-driven discovery compete for attention.

Google now lets big creators and publishers in the US claim dedicated profiles in Search to highlight things like videos, articles, and their other profiles online. But this feature won't be available to most people or organizations; Google is limiting it to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000 followers on TikTok. You'll need to meet the minimum on one of those platforms and be at least 18 years old to make a Search profile. In demo videos, Google shows how a Search profile can feature links to websites and other platforms, a short summary of the person or brand, pinned media fro … Read the full story at The Verge.