Alibaba's Qwen3.7-Plus supports text, video and imagery inputs at low cost of $0.4/$1.6 per 1M token — but it's proprietary

Alibaba released Qwen3.7-Plus, a multimodal LLM that can process text, images, video, and screenshots at $0.40 per 1M input tokens and $1.60 per 1M output tokens. The model is 60% cheaper than Qwen3.7-Max and adds capabilities beyond text, but it is available only through proprietary APIs and Qwen Chat rather than as open source.

The release highlights Alibaba’s push to compete on both performance and price in enterprise AI, especially for multimodal workloads. But the closed licensing marks a strategic break from Qwen’s open model reputation, potentially frustrating developers and companies that built around open source Qwen releases.