Facebook launches a ‘Plus’ subscription that gives you extra features
EDITOR BRIEF
Meta is rolling out paid Plus subscriptions for Facebook, Instagram, and WhatsApp globally over the next few weeks, following earlier tests. Facebook Plus and Instagram Plus cost $3.99 per month, while WhatsApp Plus costs $2.99, and Meta is also beginning to test Meta AI subscriptions.
CONTEXT
The launch shows Meta pushing harder into recurring revenue as AI infrastructure and product investments increase its costs. It also reflects a broader tech industry shift toward bundling premium features, AI tools, and platform perks into paid consumer subscriptions.
ARTICLE
After announcing tests of premium subscriptions for Facebook, Instagram, WhatsApp earlier this year, TechCrunch and Bloomberg report that Meta is launching a global rollout over the next few weeks and is also starting to test subscriptions for Meta AI. With the new offerings, Meta joins many other tech companies in changing up its subscription plans to bring in new revenues following substantial AI investments - Google, for example, recently lowered the price of its most expensive subscription and threw in YouTube Premium. Instagram Plus and Facebook Plus will cost $3.99 per month, while WhatsApp Plus will cost $2.99 per month. Instagram Pl … Read the full story at The Verge.
