All the news about Ferrari’s polarizing Luce EV
EDITOR BRIEF
Ferrari’s new Luce EV, a four-door electric sedan designed with help from Jony Ive’s LoveFrom, is drawing criticism for looking unlike the brand’s classic sports cars. The rollout was followed by a sharp stock drop, while related coverage highlights reactions from Ferrari figures, Lamborghini’s CEO, and details about the car’s sound and interior design.
CONTEXT
The backlash shows how difficult electrification can be for heritage luxury brands whose value is tied to design codes, engine sound, and exclusivity. Ferrari’s challenge is not just building a high-performance EV, but convincing loyalists that a radically different sedan can still feel authentically Ferrari.
ARTICLE
Ferrari fans don’t like the design of the new Luce EV, an electric four-door sedan that just doesn’t look like the Ferraris of old.
It was designed with help from Jony Ive’s LoveFrom, but what worked for Ive at Apple isn’t working for Ferrari. The Luce’s launch immediately preceded a stock drop that even an appearance by the Pope hasn’t been able to turn around so far.
Lamborghini CEO talks EVs vs. hybrids after the Ferrari Luce launch.
This Ferrari should have been a Volkswagen
Luce x Leo.
‘If I were to say what I think, I would be hurting Ferrari.’
Ferrari’s stock plummets after disappointing Luce unveil.
Jony Ive’s Ferrari looks nothing like a Ferrari
Ferrari reveals its first EV, with design help from Jony Ive
Here’s what the Ferrari Luce’s buttons, switches, and knobs sound like.
Ferrari’s first EV will have an interior designed by Jony Ive
Ferrari exposes the guts of its upcoming 1000hp EV
Ferrari’s first EV spotted making fake Ferrari sounds.


