Ferrari reveals its first EV, with design help from Jony Ive

EDITOR BRIEF
Ferrari has revealed the Luce, its first EV, after months of teasers. The €550,000 car is also Ferrari’s second four-door model and its first five-seater, with LoveFrom shaping the design from the start.
INSIGHTS
The Luce signals Ferrari’s careful move into electric performance while using high-profile design talent to preserve brand prestige. Its four-door, five-seat layout also suggests supercar makers are continuing to broaden into more practical luxury formats without abandoning exclusivity.
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