Ferrari reveals its first EV, with design help from Jony Ive
EDITOR BRIEF
Ferrari has revealed the Luce, its first EV, after months of teasers. The €550,000 car is also Ferrari’s second four-door model and its first five-seater, with LoveFrom shaping the design from the start.
CONTEXT
The Luce signals Ferrari’s careful move into electric performance while using high-profile design talent to preserve brand prestige. Its four-door, five-seat layout also suggests supercar makers are continuing to broaden into more practical luxury formats without abandoning exclusivity.
ARTICLE
The Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. | Image: Ferrari
After months of teasers, Ferrari is offering the first full view of its Luce electric vehicle. The Luce is notable not just for being Ferrari's first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom. It's also going to be Ferrari's second four-door car and its first five-seat one. We already knew Ive and Newson were working on the Luce's interiors, which were shown off earlier this year. Now Ferrari says LoveFrom was allowed to "define the design direction of the project from the outset," inside and out.
Tim Stevens reporting for Engadget offers a few firsthand impression … Read the full story at The Verge.
